PHOTOSHOP PRODUCT RENDERINGS
ROBBINS SPORTS SURFACES Cincinatti, OH
Cincinnati based - commercial photographer Rick Lohre telephoned me after seeing my Photoshop rendering work on-line, and asked if I would be up to the challenge of working with him to make it happen. Rick photographed multiple boards of each species and finish, 58 different finishes to be exact!, cropping them to scale and labeling them by name and model, uploading them to an FTP site for easy access.
I built out each floor to scale in Photoshop layers, utilizing royalty-free, high resolution room scene images chosen by ROBBINS marketing manager. Through detailed clipping, skewing, lighting, light castings, reflections, shadow effects, and other filters and tricks, the floors came to life! Eliminating time intensive and costly installation, photography, and staging, the project went smooth, was on time and on budget, and the ROBBINS people were extremely pleased with the finished room decor renderings. Final files were saved in various sizes and formats, for use in catalogue print and collateral work, as well as web, and uploaded to their server, each carefully named and numbered in sequence to match their original Excel project spread sheets.
ROBBINS hired my services for additinal work, including commercial images. I look forward to having the opportunity again, to work with the great people at ROBBINS and with professional photographer Rick Lohre.
Original royalty-free purchased image
Robbins flooring product
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Residential
Robbins flooring product
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Commercial
Retail
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Office
CLOSE UP ~ Close attention to details, such as reflections, shadows and exterior light castings, are crucial in achieving realistic images. Also, the scale of the boards varied from image to image, so accuracy in individual board width and length is a key factor in achieving realism.