A retail package is the last and best chance to make a sale. Given that not all brands are products and not all products go retail, the truth is that product and package design are vital when it comes to brand image. Consider that more than half of purchases are based on emotions, especially when a customer is unsure and must choose between two competing items. It’s no surprise that companies that master the art of aesthetics are on the top of their game, such as Coke and Pepsi.
Print and packaging design involves form and function and for many, implies the beginning of the brand experience with the customer. In some cases, it triggers the basis for customer loyalty. Even shopping bags speak to your clients and influence brand perception. Design is an essential part of a brand’s approach in that it reaches people through the sense of sight and tact.