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Signage is one of the most important ways to convey your message to your customers. Your company name, promotions, pricing, and product information may all be conveyed through signage. As a customer walks by your store, building, trade show booth...you have about 3 seconds to let them know what they will find inside. What message are you sending? Professional signage attracts attention and customers, provides just the right amount of information and invites your customer in.
The variables involved in producing effective, graphic, professional signage are many. From quality of materials, colour schemes, legibility and placement to what applications and substrates to use and where to use them, lighting effects, daytime and night time window reflections etc.
There are thousands of people who've never been to your door. Your sign on your premises is your handshake with Joe public, and that handshake is the first impression being made on potential customers. Quite often, people judge the quality of your business on that first impression. What is your signage saying to them? Is it a blur of crowded text and graphics, illegible to drivers as they drive past your building or store front? Does it readily and effectively tell people what you offer? Is your sign illuminated effectively? Is it being regularly maintained? What role is it playing in your business? Never underestimate how important professionally designed and fabricated signage is to the image and success of your business.