Hawaiian Airlines Brand Refresh


In the heart of Honolulu Airport, TheDesignAir talks exclusively with Avi Mannis at Hawaiian Airlines on their home turf, discussing the past, the future, brand and livery, plus what it means to be a truly successful ‘destination carrier’

The Roots of the Hawaiian Airlines Brand

Sitting in Hawaiian Airlines offices just on the edge of Honolulu Airport, you’d be forgiven for thinking you were already transported a few years into the future, with a modern open plan office featuring massive plasma TV screen walls in the reception, crew training rooms, a large mural, placing Hawaii at the centre of the earth and a spacious restaurant featuring benches for Hawaii’s famous communal ‘Pot-Luck’ dining concept. But the offices are exactly where the airline wants to get to in terms of product – a modern and progressive spin on Hawaiian culture.

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