In October, Packaging Digest published an article on how logo location affects consumer perceptions. Have you ever wondered where is the best location of your brand's logo on the package? Here they share a few of the key insights from the article and their experience, at the link below.
Research published in the Journal of Marketing in 2014 showed that dominant brands tend to place logos closer to the top of their package when compared to less popular brands. The researchers also found that a higher logo placement tended to evoke positive brand feelings with consumers. They went on to conclude that consumers perceive brands as more powerful when their logo is near the top of the package.