A retail package is the last and best chance to make a sale. Given that not all brands are products and not all products go retail, the truth is that product and package design are vital when it comes to brand image. Consider that more than half of purchases are based on emotions, especially when a customer is unsure and must choose between two competing items.  It’s no surprise that companies that master the art of aesthetics are on the top of their game, such as Apple, Nike and IKEA.


Print and packaging design involves form and function and for many, implies the beginning of the brand experience with the customer. In some cases, it triggers the basis for customer loyalty. Even shopping bags speak to your clients and influence brand perception. Design is an essential part of a brand’s approach in that it reaches people through the sense of sight and tact.




Namaimo, BC based craft brewery WOLF BREWING CO. creates a variety of tasty beers, packaged in 16oz. bottles and sold separately off the shelves of government and privately owned liquor and beer & wine  stores.  Their old labels needed a bit of a "pick me up" to help WOLF gain more shelf presence and build brand awareness with current and new consumers.

Here's a bit of an overview as to how I tackled the project ... see more

CD / DVD / Broadcasting / Music Industry

Cover, insert, liner notes, tray card, disc graphics, posters, tour t-shirts  ... see more

Print / Publishing / Collateral

Book design, brochures, corporate collateral ... see more

Wine / Beer / Spirits / Beverage Industry

Cover, insert, liner notes, tray card, disc graphics  ... see more

Food / Consumables

Packaged foods, can labels, paper packaging ... see more