Effective web sites depend on key elements in the design process. These include simpe navigation, effective "easy to read" typography and graphic elements, clean, uncluttered design, colourful graphics and the ability for customers to find what they are looking for without having to spend too much time searching, and searching...and searching.
Through careful planning at the start of the project, and a good understanding of the future growth of the business and what will be required down the road, an effective layout can be created. One that is flexible and easy to add onto, and helps your customers find what they need to quickly and without frustration. Your site should show off and compliment your company, your products, your people and your level of service.
Clean graphic elements, easy to read typography, and effective, interesting content, will help your site visitors learn more about who you are why they should reach out and contact you, rather than someone else. Never underestimate the importance of your web design, it is your calling card to the world!